Home » One Size Fits One: Building Relationships One Customer and One Employee at a Time by Gary Heil
One Size Fits One: Building Relationships One Customer and One Employee at a Time Gary Heil

One Size Fits One: Building Relationships One Customer and One Employee at a Time

Gary Heil

Published April 26th 1999
ISBN : 9780471331674
Hardcover
321 pages
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 About the Book 

In an era of increasing segmentation and personalisation, one size no longer fits all - or even a few. Todays customers have vast power to build businesses, but unhappy ones will either walk away or actively undermine the offender. Todays only viable objective is a long-term relationship with each profitable customer, created by loyal employees fully committed to creating exceptional value. In a world where one size fits one, no business can afford to settle for the ordinary.